October 2021

Keeping the Lights On

It’s business as usual for PG&E to stage Public Safety Power Shutoffs (PSPS) in the summer, turning off electrical power to foothill communities to prevent electric grid-ignited wildfires. But [Read more]

Bridging the Gap

Media research confirms what common sense tells us: We are more willing to take in information from a trusted messenger. And that is further enhanced if the message comes in our home language. What [Read more]